This week I learnt that successful entrepreneurs try things out. But when you’re in a routine it’s easy to stay stuck in a rut and not venture out of the comfort zone.
Helen Zaltzman and Olly Mann tried something new in their living room in 2007. Home broadcasting. They have gone on to have a regular show on BBC Radio 5 and won a Gold Sony Radio Academy Award for their weekly comedy podcast Answer Me This. It’s recorded in Helen’s house with nothing more than a phone and sometimes cooking smells.
They experimented and have bypassed the traditional radio route to finding listeners by ‘getting out there and giving it a go.’
“It’s important to get that message out there. Podcasting is something anyone can do,” says Olly. “We basically did it for a laugh and now we’ve got 10s of 1000s of listeners all over the world who send us, sometimes quite inappropriate personal problems to solve.”
They’ve created over 200 podcasts featuring their ‘cerebral-juvenile ramblings’ and 120 of them can be bought for 79p. A regular feature includes ‘Bit of crap on the App’.
“You don’t even need a microphone to broadcast yourself all over the world on the internet. You need a smart phone and you can upload immediately. You don’t even need to plug it into a computer.”
Podcasting for Helen and Olly started out as their ‘crap hobby.’ Then they realised they were ‘crap’ at their ‘crap’ hobby. But by starting out they got better at it. With 10s of 1000s of listeners, Helen and Olly’s audience figures are now higher than some peak time radio shows.
Here are 4 podcasts which had humble beginnings and now have a high listenership:
Video of Helen and Olly at Next Radio.